EU Representation

Service Details

Your Legal Gateway to the European Market

Starting in December 2024, the new EU Product Safety Regulation (GPSR) requires non-EU manufacturers to appoint an official representative within the European Union.


As your Authorized Representative, we ensure full legal compliance – providing a registered address, contact point for authorities, and fast reaction in case of incidents or recalls.

Collage of compliance-themed visuals: EU flag, ISO documents, regulations text, and magnifying glass over “compliance”
Your official bridge to the European market – we take care of compliance, responsibility, and representation.

  • We act as your Authorised Representative under EU regulation 2023/988 (GPSR).
  • We provide a verified EU address and contact point as required for legal market entry.
  • Our team ensures timely responses to EU market surveillance authorities or customs inquiries.
  • We assist with product registration, traceability documents, and incident handling.
  • Our service includes regular compliance updates – so you’re always one step ahead.
  • You can use our EU contact details on product labels, packaging, and technical documentation.

Yes. Since December 2024, the EU GPSR requires all non-European manufacturers to appoint an official EU representative. Without this, your products can no longer be legally sold in the EU. 

We serve as your legal presence in Europe. We provide the contact information required on your product or packaging, respond to inquiries from authorities, and help manage product-related risks or recalls if needed. 

Yes. Our representation is valid across all 27 EU member states. For additional coverage in Switzerland or the UK, we offer optional add-on services. 

Pricing depends on the number of products, risk class, and expected support effort. For a personalized offer, please get in touch with us via WeChat or the contact form.